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SIME DARBY AUTO BAVARIA AND SIME DARBY RENT-A-CAR ENTER INTO PIONEERING COLLABORATION TO INTRODUCE RENTAL SERVICES OF ELECTRIC VEHICLES
2/7/2024 11:09:40 PM

KUALA LUMPUR, February 6, 2024 - Sime Darby Auto Bavaria (SDAB), the largest official distributor of BMW vehicles in Malaysia has partnered with Sime Darby Rent-A-Car (SDRAC) - Hertz Malaysia, a leader in the car rental industry. The collaboration offers Malaysians an exciting and unparalleled electric vehicle (EV) driving experience, ushering in a new era of e-mobility in rental services.

In celebration of the collaboration and the upcoming Chinese New Year festivities, an exclusive rental offer has been designed to offer a distinctive driving experience with the highly popular fully electric BMW iX. With the introductory rental prices starting at RM550 per day and RM5,500 per month, the BMW iX is the ideal model for a premium short-term drive for car aficionados who want a taste of high-tech EV luxury.

Mr Vi Thim Juan, Managing Director of Auto Bavaria, said, “Auto Bavaria is fully committed to pioneering the utilisation of EVs in Malaysia. This time around, we are leveraging the opportunity to give Malaysians a chance to try our BMW iX for unmatched style and uniqueness that is aligned with the latest trends in EV technology. Together with Hertz Malaysia, we are creating a robust ecosystem that further supports the growing adoption of EV. BMW iX is the perfect model to offer as it garners the highest deliverable within the BMW EV segment last year. We encourage everyone to take advantage of this festive rental offer for a whole new elevated driving experience.”

Mr. Harun Mohd Joned, Managing Director of SDRAC, added, "Our objective is to deliver optimal mobility solutions to our business partner, SDAB, and provide Hertz Malaysia rental customers with a truly modern and luxurious electrified experience. This collaboration not only allows our customers to travel stylishly in the latest BMW iX model but also enables them to explore our other extended rental services, such as chauffeurs, provision of airport transfers, and even personalised arrangements for corporate functions as well as private events.”

SDAB and Hertz Malaysia are at the forefront of delivering unmatched e-mobility solutions. Customers interested in experiencing the BMW iX can make reservations and find more details at www.simedarbycarrental.com or visit the participating Hertz Malaysia outlets in Klang Valley, Penang or Johor Baharu.

For more information, follow Hertz Malaysia on:

Facebook: https://www.facebook.com/HertzMsia 

Instagram: https://www.instagram.com/hertzmalaysia/ 

LinkedIn: https://www.linkedin.com/company/hertz-malaysia/